What is SEO and why do I need it for my website? SEO is the abbreviation for Search Engine Optimization. It’s the preparation of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (for free) search results.
Following Google’s algorithm
The purpose of SEO is to try and design a website that follow Google algorithm, to make the web pages appear in high positions in the search results.
Google’s algorithm remains secret, although over a decade of research, experiments and trails expert has resulted in a good idea about important SEO factors.
According to experts, the factors in Google’s algorithm can be divided into two groups, which control the ranking of your website together:
SEO factors on the page
SEO factors on the page are all the things you can impact while designing your own website. Technical aspects like the structure of your website, your site speed and the contents of your website are important on the page factors to rank in the search engines.
SEO factors off the page
Together with on the page factors, there are also off the page SEO factors. These off the page SEO factors are a bit more difficult to impact, but the most significant off the page factors are the links to your site. The idea is to get more relevant sites to link to your website. The more links, the higher your ranking in Google will be.
The other off the page factor is the competition in the specific category in which your website reside. It is much harder to rank in a very popular and competitive category, and therefore the market of your website has a big influence on your changes to rank.
SEO the organic way
SEO is not something you do to try and “fool” Google’s algorithm; it should never be artificial. Rather go organic, by having a long-term SEO strategy that will sustain your website for years - it is a continues process.
Trying to fool or trick Google’s algorithm only works in the short term, before you know it you are off the page.
Google’s mission is to organize the world’s information and make it universally available and beneficial. Google wants to show their users the best outcome for a specific keyword.
Off course you want to rank the best for a specific keyword. Simply keep on working on that long-term strategy to achieve the best result.
Getting the best result!
Getting the best result is a continues process but focusing on the technical on the page factors, interacting with relevant sites and writing really good content will get you there.
Always stay informed on what is new, subscribe to good sites that will keep you up to date with the latest SEO tips. Follow their advice and focus on all the features of website optimization to achieve the best results.
